Oíche: Album Campaign

Album Campaign 2021

Oiche: Album Campaign is a live brief that was presented by the British music label Young formerly Young Turks (Fka Twigs, The XX…) in collaboration with the upcoming Irish artist Fears. We were invited to be the creative directors of her debut Oiche (night in Irish). We provided designed materials for a 360-degree music campaign including the concept, narrative, and aesthetic of a Moth for the whole campaign. Juggling between different media we brought depth to her vision and pushed it beyond its current expression. By this poetic metaphor, we ensured that her vision and her connection with her music were respected and cohesive to the whole production. Our challenge as Creative Directors for the brief was to deliver a professional and broad range of options for the campaign: Album Covers, Posters, Merch, Online and Offline performances, communication and brand image while keeping in mind the pandemic.